BEST EMAIL SENDING TACTICS FOUND

Updated: 01/16/2009 12:06
Reprints/Permissions  Hyip Monitor
Studies conducted in January 2009 by two agencies confirmed that most companies behave in the same way when it comes to basic tactical decisions.

Today almost all online marketers use e-mail. Moreover, studies conducted in January 2009 by two agencies confirmed that most companies behave in the same way when it comes to basic tactical decisions.

The survey held by Smith-Harmon showed that the greatest percentage (39%) said, in 2008 Monday and Tuesday were the most popular days to send e-mail. It can be presumed this is, because they had the greatest chance of reaching their targets. Thursday and Friday were close behind (37% and 36% correspondingly). Only less than one-half as many (16%) said Saturday was the most popular day to send e-mail.

Epsilon, who researched the relationship between subject line length and response rates, said shorter subject lines were more beneficial than longer ones. Moreover, the company found out the relationship between line length and response was weaker than it was generally thought. In addition, subject line word order, word choice, brand and audience awareness were critical.

eMarketer estimated e-mail ad spending to reach $488 million in 2009, against $472 million in 2008.

 


About the author

Brett Sherpan has been working for seven years writing and editing for online and print media. He has held various editing and copywriting positions and can quickly and competently write copy for sales, marketing and editorial content. Brett is a consistently dependable team player, who thrives in a high-pressure environment, enjoying the challenges of meeting deadlines and am comfortable researching, writing and editing on a wide range of topics
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