Updated: 01/20/2009 18:00
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Western Union has announced its decision on returning to Bromley Communications as its Hispanic marketing partner in the United States.

Western Union has announced its decision on returning to Bromley Communications LLC as its Hispanic marketing communications partner in the United States.

The Greenwood Village money-transfer company had worked with Bromley within the years 1995- 2002. Currently Bromley claims to be the nation's largest Hispanic advertising company. Some of the largest businesses from different industries including MillerCoors, Procter & Gamble, Payless ShoeSource, and Nestl© USA are declared to be the company customers.

Commenting on the announcement, Juan Pablo Valdes, U.S. Hispanic marketing director of Western Union, said “Bromley Communications has a solid understanding of our Hispanic consumers and the unparalleled value of our brand.” Moreover, he highlighted that the Bromley team would help the Western Union to align its brand and “shape it to connect with Hispanics.”

The value of Western Union's Hispanic account has been estimated to be $10 million by Hispanic Market Weekly. The newsletter has also noted that the company has been active in marketing to Hispanics since 1980s.

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