Western Union has announced its decision on returning to Bromley Communications LLC as its Hispanic marketing communications partner in the United States.
The Greenwood Village money-transfer company had worked with Bromley within the years 1995- 2002. Currently Bromley claims to be the nation's largest Hispanic advertising company. Some of the largest businesses from different industries including MillerCoors, Procter & Gamble, Payless ShoeSource, and Nestl© USA are declared to be the company customers.
Commenting on the announcement, Juan Pablo Valdes, U.S. Hispanic marketing director of Western Union, said â€œBromley Communications has a solid understanding of our Hispanic consumers and the unparalleled value of our brand.â€ Moreover, he highlighted that the Bromley team would help the Western Union to align its brand and â€œshape it to connect with Hispanics.â€
The value of Western Union's Hispanic account has been estimated to be $10 million by Hispanic Market Weekly. The newsletter has also noted that the company has been active in marketing to Hispanics since 1980s.