In December last year Opinion Research Corporation conducted a survey commissioned by TD AMERITRADE to learn the priorities set by customers for 2009. The study showed that the number one New Year's resolution adopted by 59% of the polled for the current year is to save more money. Surely, the traditional health-related New Year's resolutions were still cited as goals for 2009, but they were no longer included into the top three New Year's resolutions as it was the case in previous years.
Plans to have personal finance-related resolutions for 2009 were mentioned by 43% of the respondents against 28% in 2007 when asked the same question. Though 92% of the surveyed expressed their confidence in their ability to manage their money responsibly still over half of them wished they knew more about personal finance and that managing their money is getting more complicated than it ever was.
â€œWe are experiencing unprecedented times in the history of our nation's financial markets. TD AMERITRADE's 2009 New Year's Resolution survey suggests that this has left many Americans questioning how all this impacts them, their families and their financial futures,â€ said Stephanie Giroux, TD AMERITRADE's Chief Investment Strategist. â€œWe recommend using discipline rather than emotion in making financial decisions. Take a fresh look at your investment portfolio to determine if it is aligned with your long-term financial goals and your risk tolerance. Most importantly, look to see if you have adequate asset class diversification and rebalance as needed.â€