ONLINE SALES VOLUME DECREASED $21 BILLION IN 2008

Updated: 03/23/2009 09:11
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Javelin Strategy & Research in its latest research has stated that the volume of online sales has decreased by 21 billion in 2008. According to survey...

Javelin Strategy & Research in its latest research has stated that the volume of online sales has decreased by 21 billion in 2008. According to survey results only 45% are satisfied with the quality of the merchandise sold online and the time of shipping whereas 37% of consumers complained of late shipments and 28% of online customers found that the quality of the goods they received is below their expectations. 19% of Internet users said that they have cut their online spending and 12% of consumers stated that they stopped using online shopping services due to online fraudsters.

To motivate online shoppers the retailers use various strategies. So, according to Javelin Strategy & Research the sellers assure users in safety of their personal information (83%), and by guaranteeing price (79%), quality expectations (80%) and reimbursement. Among other top promises are a zero liability against identity theft (81%) and stronger security at the store website (80%).

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Source: eBillme blog


About the author

Nicole Berger has over seven years experience writing and editing for online and print media. She has held various editor and associate editor positions in some of forefront independent media publications. A consistently dependable team player, I thrive in a high-pressure environment, enjoy the challenges of meeting deadlines and managing a team, and am comfortable researching, writing and editing on a wide range of topics.
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