Javelin Strategy & Research in its latest research has stated that the volume of online sales has decreased by 21 billion in 2008. According to survey results only 45% are satisfied with the quality of the merchandise sold online and the time of shipping whereas 37% of consumers complained of late shipments and 28% of online customers found that the quality of the goods they received is below their expectations. 19% of Internet users said that they have cut their online spending and 12% of consumers stated that they stopped using online shopping services due to online fraudsters.
To motivate online shoppers the retailers use various strategies. So, according to Javelin Strategy & Research the sellers assure users in safety of their personal information (83%), and by guaranteeing price (79%), quality expectations (80%) and reimbursement. Among other top promises are a zero liability against identity theft (81%) and stronger security at the store website (80%).
Source: eBillme blog