The first one is a new technology that can better understand associations and concepts related to your search, it offers an expanded list of useful...
The first one is a new technology that can better understand associations and concepts related to your search, it offers an expanded list of useful related searches.
The next one is "longer snippets". When you try to find something on Google, each result starts with a dark blue title and is followed by a few lines of text (called as a "snippet"), which together give you an idea of what each page is about. To give more context, the snippet shows how the words of your query appear on the page by highlighting them in bold.
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GoldPoll
