HOW TO USE TESTIMONIALS FOR MARKETING

Updated: 07/06/2009 10:00
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estimonials can be a very powerful marketing tool. Customers want to trust a company before doing business.

Testimonials can be a very powerful marketing tool. Customers want to trust a company before doing business. Testimonials of positive experiences can help build that trust. Here's a step by step process on how to use testimonials in marketing:

1. Get the testimonials
Getting the testimonials can be difficult. But after successful transactions, it's appropriate to ask for a testimonial. The easiest way to ask for and receive a testimonials is via email. Whatever you do, don't make up fake testimonials.

2. Collect a group of testimonials
One or two testimonials aren't very helpful. You should have at least a handful of testimonials prior to marketing the testimonials.

3. Get permission for usage
When you get the testimonial, ask for permission to use the customer's name. In some situations, customers may even be willing to supply their email, phone number, website or other personal information. But be sure to get the permission in writing.

4. Display the testimonials
If you have an online startup, you can place the testimonials online in an easy to access area of the website. If it's not an online startup, you can include testimonials in brochures or any other paperwork distributed by your company.

5. Update the testimonials
Stale and outdated testimonials lose their value rather quickly. Be sure to keep fresh testimonials coming. Dating each testimonial can show a history of quality business practices.


About the author

Abby Anderson is a a multi-skilled copywriter with good all-round writing and creative expertise. She is a very capable professional with an ability to identify and then deal with a clients needs and then translate them into crisp, compelling, creative and informative copy. Experienced in providing motivation & guidance to colleagues to produce copy write for products that will have a real impact on the lives of people. Abby has excellent interpersonal skills, she is a good communicator, emotionally mature with calming and positive temperament and understanding disposition.
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