It is very important to write your copy so that it is Search Engine Optimized. SEO will help get your pages ranked well, hopefully on the first page of a Google search.
Write your copy so that each page uses 2-3 keywords or keyword phrases. Use these words in your title and then work them into the body of each page. They can also be used as image captions and they work really well when used in the name of your page. Take a careful look at each page, make a decision about what the topic is, and then optimize it for your keywords.