The users of the popular social network Facebook will more likely get the chance to try making purchases in partner mobile applications without providing the credit card data for the second time (in case Facebook has suh information on hand). By providing the new payment service, Facebook is planning to press upon such competitors as PayPal, Google and Amazon. The testing of the new payment system is planning to be started next month.
Despite everything, many analysts do consider the innovation will hardly become more popular than those mentioned above: PayPal and Amazon in particular. The main reason for the potential failure of the innovation may be previous history of the Facebook company. The thing is that previously Facebook has been involved into cooperation with the special authorities during the state surveillance after the population initiated by the US authorities.