The leading provider of mobile payments, Square, launches the fourth global centre in Melbourne, Australia. From the point of view of the company's authorities, it will stimulate selling the devices to accept payments in the region. The Australian department will ruled by the former employee of the National Bank of Australia and VISA Head of Innovation & Emerging Products, Ben Pfisterer. He noted that Square is going deeper into the market of small and medium-sized businesses in Australia.
The main goal, pursued by Square on the continent is to increase the sales of the terminals which allow accepting payment from mobile phones and tablets. The company has already initiated the deliveries of the Register tablet POS to Australia in November 2014 in terms of the global market entry. At the moment Square is not publishing sales results, however experts suppose the product turned out to become extremely popular among the local entrepreneurs. Which is why the company is interested in promoting other types terminals on the market, for instance touch-free card readers.
