WILL GOOGLE CHANGE ITS GOOGLE CHECKOUT TO PAYPAL

Updated: 10/22/2008 13:06
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If Google continues to deemphasize Google Checkout, it could mean a partnership with eBays PayPal, according to a UBS Investment research

If Google continues to de-emphasize Google Checkout, it could mean a partnership with eBay's PayPal, according to a UBS Investment research note published Friday. Google is not marketing Google Checkout as aggressively as it has in the past, and the equity firm doesn't expect that the Mountain View, Calif. company will do any couponing this year. Google, rather, is waiting to see if Checkout can gain traction without being pushed too hard.

UBS suggests the change may imply a potential partnership with PayPal is possible. The online auction site reported a disappointing fourth-quarter outlook on Thursday, followed by J.P. Morgan Securities downgrading eBay's stock, while several other brokerages cut the target price


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Brett Sherpan has been working for seven years writing and editing for online and print media. He has held various editing and copywriting positions and can quickly and competently write copy for sales, marketing and editorial content. Brett is a consistently dependable team player, who thrives in a high-pressure environment, enjoying the challenges of meeting deadlines and am comfortable researching, writing and editing on a wide range of topics
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