My newsletter Hit Exchange News celebrated its 250th issue last week and every time I hit a milestone like that, I love to review past articles and tidbits I wrote about in previous issues of H.E.N.
I came across Issue 10 and I had to smile. The article I wrote, talked about three things that you needed in all your traffic exchange advertising, they were;
1. Be original. This means, dont use generic affiliate pages. Invest in a strong lead capture, squeeze or splash page.
2. Capture a lead. Also known as building your list. If you arent you are STILL wasting your time in the traffic exchanges.
3. Give them a reason to look at your site and sign up to your list. A unique offer that will give your new subscriber value.
And finally 4. Keeping everything simple. Why on earth must we confuse the easiest advertising medium on the net. Keep things simple, the results will be there. So here I am, taking a trip down memory lane and thinking, even though we see some many changes and improvements as an industry, the real message here is that some things will always remain.